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Part 2: Suffering From Blogger’s Block?

March 4, 2010
Jay

I thought it would be helpful to provide a post about some next steps for your blog writing journey. Before I do that though, check out Part 1 of this post; you will find this post is a beneficial supplement.

So you now have some blog ideas and a plan in place – but then you ask yourself – in what format do I put down all of my thoughts? Here are a couple of the best ways to format/structure your posts:

Lists. Creating your blog posts around a “list” format makes the information that much more digestible for the reader. You want to make sure you don’t lose your reader a few sentences into your post. Lists make it less overwhelming for the many on-the-go readers.

Segmented Paragraphs. Not every post you write is going to be short and sweet or able to be chopped up in a list format. A great way to write a longer post but still keep a reader’s attention is by putting each of the points you are illustrating under “headings”. Take a look at how this post has two separate thoughts broken up by preceding bold headings. The concept of this is that readers’ eyes will scan “headings” and skip to the section they are most interested in without abandoning your post altogether.

Think about some of your favorite posts and how they were formatted. What did you enjoy most about them? What about them enticed you to keep reading until the very end?