Prediction for 2008….More Anti-Social Networking…
You gotta love the “no holds barred” nature of the Internet. There really is something for everyone out there, regardless of your attitude. So, when the first social networking sites started spawning parody websites back in 1996, no one could really be surprised.
The latest send ups allow you to turn your Facebook account into an ANTI-social network. These Facebook apps: Snubster and Enemybook allow users to “Keep your friends close…and your enemies closer” and put those you don’t like “on notice”. Yes, it’s all very tongue in cheek, but there are real emotions behind these applications – primarily cynicism.
I predict this kind of backlash will continue and grow into the mainstream. Consumers do care about privacy and the trend for social networking sites to leverage your profile information for advertising purposes will have an even more negative impact on trust and usage.