PTAT “People Talking About This” is the most important measure of Social Media success, who has the most engaged fans in 2013?
Many people focus on how many ‘Fans’ “Followers’ or “Subscribers” they have in social media. We like to look at engagement as one of the most valuable measures of Social Media performance.
PTAT – People talking about this is a calculation of the number of fans and the number of likes, shares, comments and other actions they take on your Facebook Fan Page.
For example, Miley Cyrus has over 37 million very engaged fans with over 2,700,000 ‘talking about her’ on Facebook.
Here is blog post with a full breakdown of the most popular social media sites and actions of 2013.