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Retail Success in Second Life

November 16, 2007

Recently Ten Golden Rules had an opportunity to assist with creating a Second Life costume store for Annie’s Costumes.The new store opened on October 2nd and over the course of the month ran a 3.7% conversion.

LeftBank Studios developed the Second Life store in-world and assisted with its promotion. Lynuor Richelieu, in-world graphic artist and designer, notes that, “The key to a successful retailing brand in Second Life is much the same as in the real-world: having a good product and being able to generate traffic to the product.”

For new businesses looking to jump into the virtual world of Second Life, it’s important to understand what Second Lifers are looking for and connect yourself with in-world developers and marketers that have the social network to get the word about your product out there.

So do your market research…don’t just jump into Second Life expecting for instant success. Just like a website…you can’t just build a Second Life store and they will come. It’s a lot of careful planning and hard work.