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SEO – Even More Important Than You Think….

September 13, 2007

One of our clients filled us in on some recent testing they had done on their website by a company called “CreativeGood”. They had completed what the company refers to as a “Listening Lab”, which “combines the best of traditional usability research and less directive market research methods”.

The client noted, “We had 8 people instructed to visit our website by giving them the domain name. Can you guess how many FIRST went to a search engine to find our website – even though they were told the domain name?” I told him it was probably far more than he ever expected – and I was right – as he admitted it was 7! And the only one who didn’t was a computer tech.

I wasn’t surprised, as I’ve seen results like these again and again, depending on the mix in the group. But the part that DID surprise me was the client’s reaction – which basically translated to “Wow – all the stuff you’ve been saying about SEO – I guess it REALLY does matter – because even if they know our domain – they are going to search for us anyway!”

And I had to admit, I’d never thought of it that way. But the fact is, being found in search engines is more important than any of us think. If 7 out of 8 people who have used a computer and the internet before are going to use a search engine to find your site – even though they KNOW your domain – then we’ve all got a lot of work to do on our SEO!