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Sexual Revolution in SEO

July 6, 2007

SEO has primarily been a male driven industry, however due to a study done by, during a recent internal audit of their clients, there was a surprising discovery. They found a 45% increase in females in the industry and only a 10% increase among males.

In the past most users had been male, with an average 5% increase per year and 2% increase among females.

In the beginning of the Internet itself, a “black rimmed glasses techno geek” persona prevailed. This hardware driven world, with no room for women, has given way to business women who have grown into the field and are now taking a commanding position in this market.

As an interesting side note, it was also found that woman are using more dynamic approaches to SEO, while men stick with the general patterns – even though the Internet is inundated with these approaches.