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The “Margie Trick”: Using Display URLs in Pay Per Click Ads

October 5, 2007
Jay


Jay calls it the “Margie Trick” – but only because I was the first one to tell him about it – not because I invented it. Still, it’s fun to refer to it that way. It’s a Google PPC ad tactic involving using the display URL as part of the real estate of the ad. So, when the URL is www.TenGoldenRules.com, you just follow it with a “slash” and some additional messaging, like:

www.TenGoldenRules.com/Podcasts
www.TenGoldenRules.com/ExpertSEO
www.TenGoldenRules.com/FreeEvaluation

PPC ads have severe character limits per line, but by using the “Margie Trick”, you can better take advantage of the real estate you have in your Google ads. And the best part is – our testing has found consistent extra pull on ads that feature this trick.