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Upcoming Changes to Panama

October 4, 2007

Last night, I received a care package from Yahoo Search Marketing. In it was a couple of bags of Yahoo branded m&ms, 2 light-up bounce balls, and a travel wine bottle opener (a Yahoo branded version of this). When I called to thank my rep, he also informed me that towards the end of the month, there would be changes made to Panama.
These changes would have to do with the reporting interface, and the ability to get more customized reports on demand or emailed to you. I have not seen any news out there about this new release, but I am sure word will be trickling out soon enough. The question is, what took Yahoo Search Marketing so long, and will these recent upgrades to Panama continue.