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Using Flash on a Website is like using a TV Commercial on the radio

April 10, 2007
Jay

Search Engine Strategies Chairman Danny Sullivan made a great point in a session at lunch today at SES New York . Google and the other search engines can’t read the words on Flash websites, this has been the case for 10 years and likely this will never change.

Danny explained that building Flash websites and expecting the search engines to read them and show them in search results is like sending your tv commercial to the radio station and getting upset with the radio station because the video doesn’t show.

Jay Berkowitz