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Using Video for Marketing Your Business Online

February 8, 2008

Including video to promote your business is a great way to get attention on the web. Using popular video sites has never been easier, not to mention free, to do. The most popular video sharing website is YouTube, along with other sites that are also gaining popularity, such as Meta Café and Google Video. The videos hosted on these sites also have a chance of showing in Google Universal Search too.

Currently, most of these video sharing sites provide minimal results to measure the success of your videos. TubeMogul is a free service that allows you to track how many visitors each of your videos have. They also feature ways to present your results, by using charts, as well as uploading your videos to multiple video sharing sites all at once.

Here are some tips and ideas for creating videos for your business:

  • Put watermarks on your video, such as your company logo, which will brand that video yours.
  • Include your URL in the actual video, such as the end of the video and also in the description of the video that most video sites let you include.
  • Keep the video as short as possible. Getting the point across quicker will be more effective.
  • Creating a series of videos on a topic can also bring viewers back to your channel.