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Yahoo! Goes Mobile

March 7, 2007

So for those of you who haven’t heard of or seen the new Yahoo! Go here is a run down of it’s features, capabilities for the consumers and what this means for advertisers. Yahoo! Go is the first application that is optimized for the “small screen” of a mobile phone and is way for you to get email, news, photos, and more on your mobile phone.

Yahoo! Go uses widgets, which are your own personal channels for email, local info & maps, news, sports, finance, entertainment, weather, Flickr™ photos and search. With the technology it uses, your widget content is automatically and continuously “pushed” to your phone, so it’s always right there when you want it.

According to Yahoo! you can also check the weather, keep tabs on your teams, get local news or get maps and directions, examine your stocks, and keep up with your favorite news sources, blogs and more from all across the Web.

So what phones are compatible with Yahoo! Go? Currently over a 100 phones now run Yahoo! Go, including Windows Mobile devices.

Are you an advertiser? Along with Yahoo! Go, Yahoo! has launched Yahoo! Mobile Ad Solutions. Right now Yahoo! Mobile Ad Solutions is the the Beta stages, but Yahoo! is promising two ways to reach customers on their mobile phones: Display Advertising and Sponsored Search. Stay tuned for updates!