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YouTube Analytics for Better Engagement


In an effort to better understand your viewing audience, YouTube has upgraded its reporting capabilities with the launch of YouTube Analytics. Supplementary to this new feature, you can also reference the YouTube Creator Playbook. It further explains this new reporting platform as well as provides tips, best practices, and strategies for building your YouTube audience. Using both will aid in discovering how to make more compelling videos while lending value to your community.

Here are some highlights of the YouTube Analytics features:

A Quick Overview: A new overview provides all of the information that you care about quickly, while also enabling you to easily access more detailed information.
More Detailed Reports: Analytics now includes more detailed statistics so that you can have a more precise understanding of your content and audiences.
Audience Builders: Discover which videos are driving the most views and subscriptions.
Audience Retention: See how far viewers are watching through your video in the new audience retention report.

YouTube receives 800 million unique user visits each month. Are you analyzing the visits you receive to best engage your Channel viewers?