A friend of mine recently called me freaking out about a negative post her company received on Yelp. My advice? “Don’t Panic.” A negative review is not the end of the world, but it is something that needs to...
Category: Business Strategy
As you may have already noticed, I place a lot of importance on having a mobile strategy for your business. Interacting with your customers via mobile in some form or fashion is inevitably going to be a part of your...
Every business owner and professional at this point should at least know that social media is vital to a healthy business. However, not every busy professional has the time or money to dedicate to social media – or so they...
Throughout the typical day, how often do you have your cell phone within arm’s reach? I’m guessing if the phone isn’t in your pocket then it is sitting right next to you. Keeping your own phone usage behavior in mind,...
In our “always on the go” lifestyles, consumers have evolved their digital consumption behaviors to reflect our current multi-screen worlds. As a result, it’s imperative that you understand consumers’ behaviors across...