So you’re here to learn how to be a better online marketer for your company. Our best advice? Follow the ten golden rules. Back in 2003 (when Google was still in beta and Facebook founder, Mark Zuckerberg was still in high...
Category: Business Strategy
A conversion rate is the percentage of users who visit a website and, ultimately, buy something or take an action such as filling out a form for more information or downloading an ebook. Finding out your conversion rate is an...
By now most law firms have accomplished the basics when it comes to online digital marketing. They have a well designed and user friendly web site. It includes the obligatory list of firm partners, areas of practice covered,...
These days, consistently producing high-quality content is key to your success as an online business. But how do you still get value from those blog posts you wrote nearly two years ago? How can you ensure that next...
When I wrote the 10 Golden Rules of Online Marketing in 2003, a lot of people suggested that I include mobile marketing as one of the leading trends. As a surprise to me, it took 8-10 years for mobile to become a significant...
