Law Firm Marketing Blog

We’ve all been there. Stuck in a constant loop of emails with no end in sight.  You’re trying to get a meeting on the calendar, but most of your exchanges end up looking like this:    I have an idea I would love to...

A/B testing is the process of comparing two versions of an ad and measuring which one performs better. For ads, this is the most efficient way to test. But there are things you should look at before you start testing. Your...

Hi everyone, I’m Beckton the new intern here at Ten Golden Rules. Today, I was introduced to the concept of “Eating the Frog” from the book Eat That Frog! by Brian Tracy. Luckily, it isn’t a real frog to actually eat,...

So you’re here to learn how to be a better online marketer for your company. Our best advice? Follow the ten golden rules. Back in 2003 (when Google was still in beta and Facebook founder, Mark Zuckerberg was still in high...

A conversion rate is the percentage of users who visit a website and, ultimately, buy something or take an action such as filling out a form for more information or downloading an ebook. Finding out your conversion rate is an...