Creating good video content is essential today for effective digital marketing. Video advertisements have been around a long time on TV, but today video is a lot more than just a 30 second spot. Video can build your brand,...
Category: All Articles
Influencer marketing has become a buzzword lately, but it is actually a useful tactic to increase brand recognition. Put simply, influencer marketing is using a popular and likeable figure to promote your brand. The celebrity...
Hey everyone, It’s Wednesday, I hope everyone’s week is going well. Today we are going to talk about a slightly different topic, but still a key marketing concept. That is the sales tactic of cold calling, approaching a...
Hi everyone, once again it’s Beckton, back with another SEO (Search Engine Optimization) concept: backlinks. These are live active links from another website to your website. In order to get your site high up in the organic...
Beckton here, back again to discuss one of the major changes that comes with Google Ads. As you probably know, Google Ads is the new name for AdWords – Google’s pay-per click advertising platform. It was mainly a...
