88% of people who search for local information take action within a day. Now that’s a powerful statement. Announced this month, Google has released three new feature enhancements for organizing local ad campaigns. The new...
Category: Pay Per Click (PPC)
Are you currently using negative keywords in your Google AdWords campaigns? Negative keywords are essential for refining your keyword lists. If your goal is to generate qualified leads and not just traffic, negative keywords...
Sure, creating content for your website seems like a surefire way to increase traffic, improve consumer awareness and promote your brand. But you can’t just copy and paste the same rhetoric, over and over. That content...
Although the Google AdWords View-through Conversions option is not new by any means, you may find this is an underutilized option that you might gain some intelligence from. Not sure what this is? Here is a short summary:...
Margie Schneider first introduced us to Facebook’s new Timeline for business pages last month, but now the change is mandatory. Were you prepared for the sudden design change, and does your page reflect the new layout?...