Pay-per-click for search is some of the most targeted online advertising available. The problem with advertising on a search network, such as Google, is getting your message across in a very limited space. Pay-per-click ads,...
Category: Pay Per Click (PPC)
I talk to a lot of clients who mention the Google Content Network for their PPC campaigns. While many online marketing professionals are dismissive of this channel, I have found some very effective uses, especially given the...
A useful PPC optimization strategy that is often overlooked is including negative keywords in your campaign. Negative keywords are used in AdWords to prevent your ads from being served for irrelevant searches. To paint a...
Yesterday on the Google Webmaster Central blog, they released an pretty interesting guide to help webmasters understand the best practices for SEO to apply to their website. It covers topics such as how one should construct...
As usual, Mitch Joel has inspired me to write a blog post. The man never ceases to amaze me with his simple yet profound gems. Yesterday he talked about being inspired to remember that it all begins and ends with the website...