When starting a new pay per click campaign, there is no need to get into a bidding war with your competitors before you know how well your campaign converts. Rather, focus on very specific, long tail phrases that are likely...
Category: Pay Per Click (PPC)
As part of Google’s latest Adwords interface, they recently introduced new functionality for analyzing your campaigns. This new functionality is included in a toolbar within the interface and allows you to segment and...
Google recently introduced click-to-call phone numbers in local pay per click ads on mobile devices. Now, if you have Adwords pay per click ads targeted on mobile devices with full internet browsers, you can include a phone...
A common mistake people make when setting up a pay per click campaign in Google Adwords is to run the same campaign on both the search and content networks. Content network campaigns are quite different than search network...
Join Marc Purtell, Pay Per Click Advertising Specialist at Ten Golden Rules, for this week’s webinar on how to set up a pay-per-click campaign: – Setting up a campaign in Google, Yahoo and BING– Defining...