It is a long standing debate on whether or not to bid on phrases in pay per click that your website already ranks for organically. One school of thought would ask why someone would pay for clicks on a search engine results...
Category: Pay Per Click (PPC)
When your website is included in the organic listings of a search engine result page, there are two important factors that will cause people to click on your listing: rank and messaging. Of course the search engine has the...
Through the evolution of a pay per click campaign, many keywords and ads will be removed for various reasons, including poor click through rate, poor conversion rate, etc. Of course, I hope you paused these keywords and ads...
Many pay per click advertisers are now using dynamic keyword insertion in their ad copy. Many, however are no getting the most out of this trick because they do not understand the capitalization techniques. The way you use...
When advertising in Google AdWords, quality score can mean the difference between profitable and break-even campaigns. Small tweaks to your campaign can be enough to improve your quality score enough to lower your cost per...