Many pay per click advertisers are now using dynamic keyword insertion in their ad copy. Many, however are no getting the most out of this trick because they do not understand the capitalization techniques. The way you use...
Category: Pay Per Click (PPC)
When advertising in Google AdWords, quality score can mean the difference between profitable and break-even campaigns. Small tweaks to your campaign can be enough to improve your quality score enough to lower your cost per...
Pay-per-click for search is some of the most targeted online advertising available. The problem with advertising on a search network, such as Google, is getting your message across in a very limited space. Pay-per-click ads,...
I talk to a lot of clients who mention the Google Content Network for their PPC campaigns. While many online marketing professionals are dismissive of this channel, I have found some very effective uses, especially given the...
A useful PPC optimization strategy that is often overlooked is including negative keywords in your campaign. Negative keywords are used in AdWords to prevent your ads from being served for irrelevant searches. To paint a...