Google has long supported keyword matching options in Adwords pay per click campaigns. For those of you who are unfamiliar with keyword matching, the standard options include: Broad MatchAds will be displayed when any...
Category: Pay Per Click (PPC)
Who has time these days to go to their office every time they want to optimize pay per click campaigns, check on performance, or add keywords? Well we no longer have to thanks to AdWords for mobile. AdWords for mobile is now...
Facebook Marketing Tips and Tricks for Making Your Ads the Best They Can Be When it comes to marketing on Facebook with Facebook Pay Per Click advertising, even though the platform is still relatively new, we’ve developed...
To any pay per click advertising veteran, it is well-known that bidding on misspellings of keywords is a good way to cut down on the cost per click of your campaigns. In competitive industries, however, your competitors are...
When starting a new pay per click campaign, there is no need to get into a bidding war with your competitors before you know how well your campaign converts. Rather, focus on very specific, long tail phrases that are likely...