Anyone advertising in Google Adwords probably knows that Google typically only displays text ads on their search pages, while other ad formats (video, image, etc) can be shown on Google’s content network. Well, somewhat...
Category: Pay Per Click (PPC)
TenGoldenRules.com VP, Margie Schneider will be hosting another InternetMarketingClub.org Webinar focusing on creative PPC strategies. The event will take place on Wed, Oct 28, 2009 12:30 PM – 1:30 PM EDT and to...
It is a long standing debate on whether or not to bid on phrases in pay per click that your website already ranks for organically. One school of thought would ask why someone would pay for clicks on a search engine results...
When your website is included in the organic listings of a search engine result page, there are two important factors that will cause people to click on your listing: rank and messaging. Of course the search engine has the...
Through the evolution of a pay per click campaign, many keywords and ads will be removed for various reasons, including poor click through rate, poor conversion rate, etc. Of course, I hope you paused these keywords and ads...