The SEM community has been in quite a buzz lately over some search engine updates on Google and Yahoo. During the month of October, Google made several updates to their Google PageRank that had SEM experts speculating whether...
Category: Pay Per Click (PPC)
Jay calls it the “Margie Trick” – but only because I was the first one to tell him about it – not because I invented it. Still, it’s fun to refer to it that way. It’s a Google PPC ad tactic...
Google Universal Search (GUS) maybe challenging search engine marketers to think outside the box, and move past the two dimensional world of text-based SEO and Pay-Per-Click (PPC) advertising. However, one thing will never...
As the resident PPC Expert here at Ten Golden Rules, I find that most of my day is spent managing accounts. As such I spend a majority of that time using the Adwords Editor application, it is a vital tool in my arsenal of...
I believe the ability to sell advertising by conversion is a big part of why Google bought DoubleClick for over $3 Billion and Microsoft bought AQuantive for $6 Billon. Over a year ago Google introduced conversion tracking in...