I believe the ability to sell advertising by conversion is a big part of why Google bought DoubleClick for over $3 Billion and Microsoft bought AQuantive for $6 Billon. Over a year ago Google introduced conversion tracking in...
Category: Pay Per Click (PPC)
After tragedy struck Virginia Tech, New York Times, The Washington Post and The First Post, a British online news magazine, created Google AdWords campaigns advertising the latest coverage. CNN and Fox News focused their...
If you were recently invited to the Google PPA beta test and are using Adwords Editor to manage your campaign(s), don’t immediately sign up for what should be a great opportunity. Once you start up a PPA campaign you...
For many years, search engine marketers have known that if you want your pay-per-click (PPC) advertising to show on AOL, you needed to do it through Google AdWords. However, that is about to change because this week AOL...
Marketing Pilgrim is putting out the call to all search engine marketing (SEM) professionals to enter their SEM Scholarship. Don’t worry folks, unlike American Idol, SEM professionals won’t be asked to jump up on...