As the resident PPC Expert here at Ten Golden Rules, I find that most of my day is spent managing accounts. As such I spend a majority of that time using the Adwords Editor application, it is a vital tool in my arsenal of...
Category: Pay Per Click (PPC)
I believe the ability to sell advertising by conversion is a big part of why Google bought DoubleClick for over $3 Billion and Microsoft bought AQuantive for $6 Billon. Over a year ago Google introduced conversion tracking in...
After tragedy struck Virginia Tech, New York Times, The Washington Post and The First Post, a British online news magazine, created Google AdWords campaigns advertising the latest coverage. CNN and Fox News focused their...
If you were recently invited to the Google PPA beta test and are using Adwords Editor to manage your campaign(s), don’t immediately sign up for what should be a great opportunity. Once you start up a PPA campaign you...
For many years, search engine marketers have known that if you want your pay-per-click (PPC) advertising to show on AOL, you needed to do it through Google AdWords. However, that is about to change because this week AOL...