Jay calls it the “Margie Trick” – but only because I was the first one to tell him about it – not because I invented it. Still, it’s fun to refer to it that way. It’s a Google PPC ad tactic...
Category: Pay Per Click (PPC)
Google Universal Search (GUS) maybe challenging search engine marketers to think outside the box, and move past the two dimensional world of text-based SEO and Pay-Per-Click (PPC) advertising. However, one thing will never...
As the resident PPC Expert here at Ten Golden Rules, I find that most of my day is spent managing accounts. As such I spend a majority of that time using the Adwords Editor application, it is a vital tool in my arsenal of...
I believe the ability to sell advertising by conversion is a big part of why Google bought DoubleClick for over $3 Billion and Microsoft bought AQuantive for $6 Billon. Over a year ago Google introduced conversion tracking in...
After tragedy struck Virginia Tech, New York Times, The Washington Post and The First Post, a British online news magazine, created Google AdWords campaigns advertising the latest coverage. CNN and Fox News focused their...