The IMC presents: Content Marketing Using the Cascading Content ModelAs Internet Marketers, the pressure seems to have shifted from “create great campaigns that convert” to “blog more, post more on social media,...
Category: Pay Per Click (PPC)
If you ever hoped that AdWords would allow you to share your daily budgets across all of your campaigns within one account, that time is now. Google released a new feature that may make administering budgets across an account...
Google Webmaster Tools is an essential resource for all websites. It’s probably the closest you will get to a direct connection to speak to Google. It allows you to gain insights on how Google views your website, diagnose...
Have you noticed the new Flexible reach targeting option in your Display Network campaign? This new option allows you to select your settings based on the ad group level rather than campaign level. Google provides details...
It’s more important than ever to keep your fans engaged on Facebook, so here are some hot tips to keep your Facebook marketing campaigns rolling along smoothly: Create a series of Facebook-only specials. Sephora did it,...