Have you ever had to implement Google Analytics code or Google Remarketing code and found it to be a hassle to implement it on all of the appropriate pages of a website? Or, maybe the IT department finds it difficult to carve...
Category: Pay Per Click (PPC)
The IMC presents: Content Marketing Using the Cascading Content ModelAs Internet Marketers, the pressure seems to have shifted from “create great campaigns that convert” to “blog more, post more on social media,...
If you ever hoped that AdWords would allow you to share your daily budgets across all of your campaigns within one account, that time is now. Google released a new feature that may make administering budgets across an account...
Google Webmaster Tools is an essential resource for all websites. It’s probably the closest you will get to a direct connection to speak to Google. It allows you to gain insights on how Google views your website, diagnose...
Have you noticed the new Flexible reach targeting option in your Display Network campaign? This new option allows you to select your settings based on the ad group level rather than campaign level. Google provides details...