The term podcasting was first spoken of by Ben Hammersley in a British newspaper publication. A podcast is defined as, “a Web-based audio broadcast via an RSS feed, accessed by subscription over the Internet.” I have...
As part of Google’s latest Adwords interface, they recently introduced new functionality for analyzing your campaigns. This new functionality is included in a toolbar within the interface and allows you to segment and...
Jay Berkowitz, CEO of www.TenGoldenRules.com and Author of The Ten Golden Rules of Online Marketing and Margie Schneider, Ten Golden Rules Vice-President, will share Part 1 of a new presentation “Ten Golden Rules of Web...
This past weekend was Super Bowl Sunday, and of course I had my crackberry out (@michaelgustman) reading all the great tweets from people about ads and the game. A lady came up to me and my fiancé and asked what platform I...
To succeed in advertising on Facebook one has to take full advantage of the targeting system Facebook has developed for the advertiser. With over 350,000,000 active users the last thing you want to do is show your ad to the...