It’s the start of a New Year and like most of us, senior marketing and advertising executives are looking over the past year’s search engine marketing efforts, trying to figure out what worked and what...
Unfortunately it is very rare to get great customer service. When is the last time you actually felt like you were treated with respect by a company? I had a very pleasurable experience this week in the last place you’d...
4. The Long Tail, Chris Anderson. This highly buzzed about book defines the web phenomenon of selling ‘less of more’. Anderson explains how the internet has created markets for tens of thousands of books, movies...
It seems as though everyone is writing about and trying to find the “Next Google.” Google has been the dominant Search Engine for several years and now it is the beginning of the year and writers are wondering if...
These are the top ten business books I read in 2006 (a couple were written before ’06). 1. Don’t Make Me Think (2nd Edition). Steve Krug updated his classic on website usability with three new chapters, so I...