Welcome to the Ten Golden Rules Internet Marketing for Law Firms Podcast.
Join host Jay Berkowitz on an innovative journey through the world of digital marketing for the legal industry. With his expertise and passion, and world-class guests, Jay empowers legal professionals to thrive in the digital age.
Explore topics like Search Engine Optimization, Google advertising, Artificial intelligence, intake strategies, content marketing, and social media strategies. Jay’s practical advice and industry expertise equip legal professionals to navigate the online world. This podcast is your invaluable resource for unlocking your law firm’s full potential.
Get ready for an extraordinary adventure with Jay Berkowitz as your guide in the ever-changing realm of internet marketing for law firms. Your success story begins here!
Law firms that answer the questions competitors avoid can build trust before a prospective client ever makes contact. Jay Berkowitz speaks with bestselling author and buyer-trust expert Marcus Sheridan about how the principles behind They Ask You Answer are becoming even more important as AI changes the way consumers research […]
The strongest personal injury cases are often built long before a lawsuit or mediation begins. Jay Berkowitz sits down with a former Insurance Defense attorney Mike Hancock of Hancock Injury Attorneys to uncover lessons Mike learned from working on the insurance defense side and later as a state-certified mediator. Mike […]
A law firm does not become easier to run simply because it gets bigger. Without the right systems, growth can make the owner even more essential to daily operations. Jay Berkowitz joins business systemization expert and former E-Myth consultant Michael Mills for a practical webinar on building a firm that […]
How can lawyers build a book of business without sacrificing their health, relationships, or time outside work? Jay welcomes legal recruiter Jennifer Gillman back to discuss The 6 Pillars to Be(coming) a Happy Rainmaker, her business parable about creating a successful and sustainable legal career. Jennifer explains why finding the […]
AI is moving beyond software that assists law firms and toward something closer to a digital employee that can handle real work. Jay Berkowitz speaks with brothers Jacob and Abraham Adberstein, founders of Reflekt Legal, about building AI-powered reception and intake systems designed for high-stakes legal conversations. Drawing on backgrounds […]
Sustainable law firm growth rarely comes from one breakthrough tactic. It comes from consistently improving the fundamentals that make the business stronger. Jay Berkowitz speaks with family lawyer Charles D. Hatley of Melone Hatley about scaling from a small practice into a firm with 12 locations across five states. Charles […]
LinkedIn can become a powerful business development tool without becoming a second full-time job. Jay sits down with LinkedIn coach and longtime advertising professional Jennifer Darling about a practical system for busy lawyers and professionals who want to build visibility, relationships, and authority online. Jennifer breaks LinkedIn into three core […]
A strong brand can become one of a law firm’s most valuable assets, but failing to protect it can create expensive problems as the business grows. Jay Berkowitz speaks with L.A. Perkins of Perkins Law – Brand Protection, author of Why Brand Protection Matters, about the decisions business owners should […]
Click. Call. Convert. Client. Paid Search – Local Service Ads – LSA and Pay Per Click – PPC still works for law firms, but clicks alone do not build a profitable campaign. Jay Berkowitz breaks down the current state of Google advertising in this Ten Golden Rules live webinar, focusing […]
Getting more traffic is only part of law firm marketing. The bigger challenge is adapting to how prospective clients search, communicate, and decide who earns their business. Jay Berkowitz and Ted DeBettencourt of Juvo Leads turn this dual-podcast conversation into a practical look at the changing path from traffic to […]
