Matt Cutts, a software engineer with Google, gives a great explanation on how Google creates the snippets found on search engine results. Here’s an example of a snippet for Starbucks: As you can see the snippet consists...
Category: Search Engine Optimization (SEO)
Did you ever see a website with a link that reads, “Click here?” We’ve all seen this around the web, and most don’t realize that this phrase puts their website at a disadvantage. Since search engines place a lot of...
Now that you have written your press release that is optimized for those key phrases it’s time to decide where and how you want your release to be sent out to the public. There are several wire services offering great SEO...
Article syndication is a great link building method that you can use to drive traffic as well as get free permanent links from other sites. Someone that reads your article from another site and finds it interesting will most...
The SEM community has been in quite a buzz lately over some search engine updates on Google and Yahoo. During the month of October, Google made several updates to their Google PageRank that had SEM experts speculating whether...