In the SEM world, there are constant discussions taking place on how to improve Quality Scores. Although we’ll never receive the Quality Score algorithm, we’ll take what we can get when Google gives us tidbits of...
Category: Pay Per Click (PPC)
Due to technical difficulties, Ian Lurie’s presentation from June had to be rescheduled. Get ready, because we’re going to explore all the ways Internet marketing has changed in the year 2013! We’ve all...
In this final post covering Google Remarketing optimization tips, let’s quickly recap the best practices we previously reviewed. Part 1 Tips: • Ad testing• Landing page testing• Offer testing Part 2 Tips: •...
As a continuation to Google Remarketing optimization tips (part 1), this week we will review two more best practices. Last week we discussed the importance of testing ads, landing pages and offers. This week we are covering...
So you’re excited that you’ve launched your Google Remarketing campaign and it’s generating conversions out of the gate, but now what? How do you go about optimizing the campaign to maximize results? Remarketing is not...