Google recently launched the Google Display Planner for Display Network campaigns. This tool provides suggestions based on the data you enter including impression and cookie estimates, age and gender reporting and historical...
Category: Pay Per Click (PPC)
You may already be familiar with the fact that you can make your Remarketing more powerful via Google Analytics, but it’s time to take it a step further and get really creative with this advertising method. Depending on...
Facebook is constantly changing, and it can be very hard to keep up. But, they’ve made a couple of recent changes that can make things easier and better for advertisers, if you know what to do. We’ll focus on creating a...
Google Remarketing has proven to be a lucrative tactic for many advertisers. The product is continuously improved upon such as being able to target Similar Audiences, adding to your ability to identify and gain new customers....
When Google Enhanced Campaigns launched a couple of months ago, it received mixed reviews. The constraints of targeting tablet/desktop versus mobile are hard to swallow despite coming with a few bells and whistles that...